What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher. Most industries are based on a fairly simple equation – buy cheap … Read moreThe Complete Guide to Ad Inventory Arbitrage
If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. On YouTube alone, users view approximately four billion videos per day. Extend the time scale to one month and the total amount of time spent watching videos is … Read moreThe Top 7 Flash & HTML5 Video Players for Ad Monetization
Virtual private networks have come a long way since they were initially introduced as a tool for secure interconnectivity of office branches and encrypted remote access. Today, VPN proxies are used by consumers to secure their devices when connecting to public wifi networks, bypass geolocks on overseas content, and avoid government firewalls and censorship. For … Read moreTop 7 VPNs with Dedicated IPs
If you could choose a super power, what would it be? Mine would be to predict the future. If you’re an online publisher or blogger, just imagine the possibilities of being able to know what’s coming next. Actually, that’s one super power we can actually give you. Stop bowing. We’re no gods. We just want … Read more3 Predictive Analytics Models that Increase Ad Revenue
There’s no shortage of TLAs in the ad tech world and it seems a new one is coined every day. One of the latest trends in digital marketing is the CDP – Customer Data Platform. Promising a competitive edge in the ability to engage, surprise and delight the customer and increase operational effectiveness Customer data … Read moreTop 10 Customer Data Platforms
Most people neglect to research the privacy features and reliability of the VPN service they choose, assuming the proxied connection and spoofed IP are secure enough. Sure, you might be able to get the job done with a free or even cheap VPN proxy service, but as the users of Hola discovered, there can be hidden costs. Costs a serious business simply cannot afford, like the ones where data leaks irreparable harm the business’ reputation.
Testing an ad campaign or a mobile application across multiple locales is nearly impossible without the correct tools. Sure, you can call up a friend at a specific location and ask them to share their screen. But that only works if you have a lot of friends everywhere, tons of free time on your hands, … Read moreHow to choose between Socks 5 and VPN?
For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to your top 10 list we should probably say a little … Read moreThe Top 10 Mobile RTB Marketplaces for Publishers
PMPs first started to gain popularity in 2011 and were heralded as the next big thing to hit the digital publishing industry. However, the almost simultaneous rise in popularity of programmatic ad buying forced most ad buyers to switch PMPs to the back burner. As result, premium brands started switching to programmatic ad buying and publishers … Read more5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy