There’s no shortage of TLAs in the ad tech world and it seems a new one is coined every day. One of the latest trends in digital marketing is the CDP – Customer Data Platform. Promising a competitive edge in the ability to engage, surprise and delight the customer and increase operational effectiveness Customer data … Read moreTop 10 Customer Data Platforms
Most people neglect to research the privacy features and reliability of the VPN service they choose, assuming the proxied connection and spoofed IP are secure enough. Sure, you might be able to get the job done with a free or even cheap VPN proxy service, but as the users of Hola discovered, there can be hidden costs. Costs a serious business simply cannot afford, like the ones where data leaks irreparable harm the business’ reputation.
Testing an ad campaign or a mobile application across multiple locales is nearly impossible without the correct tools. Sure, you can call up a friend at a specific location and ask them to share their screen. But that only works if you have a lot of friends everywhere, tons of free time on your hands, … Read moreHow to choose between Socks 5 and VPN?
For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to your top 10 list we should probably say a little … Read moreThe Top 10 Mobile RTB Marketplaces for Publishers
PMPs first started to gain popularity in 2011 and were heralded as the next big thing to hit the digital publishing industry. However, the almost simultaneous rise in popularity of programmatic ad buying forced most ad buyers to switch PMPs to the back burner. As result, premium brands started switching to programmatic ad buying and publishers … Read more5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy
Do you use public wi-fi? Open a hotspot? Or just install extensions? Pretty much everybody does, which makes maintaining the safety of VPNs and proxies a big issue. The internet is rife with articles about WPA-2 vulnerabilities, router hijacking, and dangerous peer-to-peer VPN networks but let me give you the tl;dr: If it’s free – … Read moreTop 10 Premium Proxies for 2019
If you believe the hype then this is likely one of the last blog posts you’ll ever need. Podcasts are taking over and killing the written medium. This was a long time coming though. In 2006, Steve Jobs was one of the early believers in the media format. Now, 13 years later, we can confidently … Read more9 Step Crash Course in Podcast Monetization