3 Predictive Analytics Models that Increase Ad Revenue

how to predict ad revenue

If you could choose a super power, what would it be? Mine would be to predict the future. If you’re an online publisher or blogger, just imagine the possibilities of being able to know what’s coming next. Actually, that’s one super power we can actually give you. Stop bowing. We’re no gods. We just want … Read more3 Predictive Analytics Models that Increase Ad Revenue

The Top 10 Mobile RTB Marketplaces for Publishers

For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to your top 10 list we should probably say a little … Read moreThe Top 10 Mobile RTB Marketplaces for Publishers

5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy

PMPs first started to gain popularity in 2011 and were heralded as the next big thing to hit the digital publishing industry. However, the almost simultaneous rise in popularity of programmatic ad buying forced most ad buyers to switch PMPs to the back burner. As result, premium brands started switching to programmatic ad buying and publishers … Read more5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy