Which 5 Ad Servers Will Make You More Money in 2020

Which 5 Ad Servers Will Make You More Money in 2020

Welcome to your graduation ceremony. You’re ready to move up from being a one trick pony and add more ad networks, exchanges, direct advertisers and ad tech providers to your monetization efforts. That’s the good. The bad is that you also need to manage all these new services, run reports, and optimize, optimize, optimize. This … Read moreWhich 5 Ad Servers Will Make You More Money in 2020

How to Increase Your AdSense Revenue like a Stock Broker

If you have dual monitors and frequently blabber on about CPC, CTR, ROI, CPM, or RPM when talking about your Google AdSense earnings, then you definitely have that day trader vibe going on. Thank goodness we’re in an era where being a geek finally is considered the new cool. So let’s take it a step … Read moreHow to Increase Your AdSense Revenue like a Stock Broker

The Complete Guide to Setup Your Website for Direct Advertisers

the complete guide to setup website for direct ads

There’s definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes beyond allure. There can be some significant advantages to selling your ad inventory directly to advertisers. Why would you want to start thinking about selling direct ad placements to … Read moreThe Complete Guide to Setup Your Website for Direct Advertisers

The Complete Guide to Ad Inventory Arbitrage

the complete guide to ad inventory arbitrage

What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher. Most industries are based on a fairly simple equation – buy cheap … Read moreThe Complete Guide to Ad Inventory Arbitrage

The Top 7 Flash & HTML5 Video Players for Ad Monetization

If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. On YouTube alone, users view approximately four billion videos per day. Extend the time scale to one month and the total amount of time spent watching videos is … Read moreThe Top 7 Flash & HTML5 Video Players for Ad Monetization

3 Predictive Analytics Models that Increase Ad Revenue

how to predict ad revenue

If you could choose a super power, what would it be? Mine would be to predict the future. If you’re an online publisher or blogger, just imagine the possibilities of being able to know what’s coming next. Actually, that’s one super power we can actually give you. Stop bowing. We’re no gods. We just want … Read more3 Predictive Analytics Models that Increase Ad Revenue

The Top 10 Mobile RTB Marketplaces for Publishers

For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to your top 10 list we should probably say a little … Read moreThe Top 10 Mobile RTB Marketplaces for Publishers

5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy

PMPs first started to gain popularity in 2011 and were heralded as the next big thing to hit the digital publishing industry. However, the almost simultaneous rise in popularity of programmatic ad buying forced most ad buyers to switch PMPs to the back burner. As result, premium brands started switching to programmatic ad buying and publishers … Read more5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy