The Top 10 Mobile RTB Marketplaces for Publishers

For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to your top 10 list we should probably say a little … Read moreThe Top 10 Mobile RTB Marketplaces for Publishers

5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy

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Private programmatic marketplaces and PMP deals have been common buzzwords in the publisher and advertiser communities for a while but they’re making a comeback now. Obviously, the concept of private marketplaces isn’t new, we know that much — it’s been around since 2011 and has gained popularity, until the rise of programmatic ad buying that is. More … Read more5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy